JURY PRIZE FOR OBJECTIVO CERO AT THE INTERNATIONAL ROAD SAFETY FILM FESTIVAL

The P(A)T video #ObjetivoCero wins the Jury Prize at the International Road Safety Film Festival!

 

The project was carried out in collaboration with the Federation of Driving Schools of Catalonia. We went to driving schools where we explained to young people who were getting their driving license the consequences of drinking and driving with the help of a testimony explaining their experience in relation to a serious traffic accident. Based on the students’ reflections and the help of a workshop leader, the rap lyrics that appear in the video were created.

The objective of the “Zero Objective” project has been prevention, both to reduce the consumption of alcohol and other drugs, and to promote respectful driving, thus avoiding traffic accidents that also affect the quality of life of the people who suffer them and their families.

At P(A)T we want to share our enthusiasm and joy of being able to reach people internationally to spread our message of zero victims on streets and roads and promote sustainable and safe mobility.

Too many lives are cut short because of poor driving decisions, often involving alcohol and other drugs. That is why we must remember those who are no longer here, support those who have survived and be empathetic with them and call for action to prevent more traffic accidents.