LAUNCH OF THE OFFICIAL P(A)T VIDEO FOR WORLD DAY
We summoned relatives of victims of traffic accidents and asked them what was the first thing they felt when they found out about the accident
We summoned relatives of victims of traffic accidents and asked them what was the first thing they felt when they found out about the accident
The statistics do not reflect the actual number of victims of mobility. To the cold figures of people killed and seriously injured in a traffic accident, we must add their relatives, friends and relatives.
The video aims to show the emotional impact of traffic accidents on the lives of family members, to help raise awareness of the true consequences of irresponsibility at the wheel.
Losses due to a traffic accident are abrupt, with no time to react, no time for goodbyes. Everything changes in a second and there is no going back.
Therefore, REMEMBER-SUPPORT-ACT
We want to thank the family for their participation, for their courage to show the intimacy of their pain before the cameras, to help raise awareness of the real consequences of traffic accidents. Likewise, we also appreciate the special and selfless collaboration of Gabriela Ceaglio, soprano at the Teatro Colón in Argentina.
